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Funding
Guidance
Client: Astrum Digital
Under its original name Power TV, Astrum had developed a series
of unique technologies that captured news mentions for corporate
clients. Through some proprietary "fingerprinting" technology,
Astrum's clients were able to monitor broadcast news for any mention
of their company and then view the related statistics and video
to better monitor their advertising and PR efforts.
Astrum had the opportunity to dominate this market through its
technology by building a nationwide system and needed significant
capital to do so.
- Astrum had the knowledge, technology and clients for its business
but lacked a clear and compelling business plan for articulating
it.
- Astrum had never raised money in the capital markets before
and needed guidance.
- Lighthouse advised Astrum to consolidate three
related but separate businesses under a single umbrella, to
tell a more compelling and integrated story and better leverage
the capital they were seeking. A series of intense interviews
and additional research then allowed Lighthouse to craft a compelling
business plan tailored to the venture capital markets.
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Lighthouse also suggested simultaneously pursuing strategic
partnerships in addition to venture partnerships. This allowed
the company to pursue several options for growth at the same
time and to expand their network for doing business and attracting
customers even as they sought capital.
- Lighthouse developed a comprehensive strategy and business
plan from both new and existing data. The plan was used as a
marketing document to attract venture partners, a platform for
seeking strategic partners, and a guide for internal management
decisions related to growth.
- Under a separate advisory role, Lighthouse helped Astrum to
refine its targets within the venture capital markets to focus
on the most appropriate and likely funders. Lighthouse was instrumental
in a number of specific introductions and in successfully securing
both a commitment for capital infusion and later an acquisition
of Astrum by a strategic partner.
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